My name is Jade Sulaiman. I started my online business adventure as an e-commerce merchant in November 2018, while undergoing an extensive online training under Jonathan Melody.

My initial test campaigns during this training. For instance, I sold 40 pieces of a product in a single order and with less than ₦800 ad spend. Each piece of the product was ₦1,500!

In January 2019, I became a part-time affiliate marketer as a way to let other know about the training that launched me into e-commerce earlier. By June of 2019, I enrolled in a program to help me understand the dynamics of affiliate marketing. 

About Giving Value

If you have been in the online business for sometime, you must have heard about giving value. I gave, and still give, value.

Along the line, I’d help people tackle their advertising, product sourcing, web development needs, among others. Most of these services were offered free or for a token of appreciation.

A Turning Point

2020 marked a turning point for most people, businesses and brands around the world. It was the year of the COVID!

In January, I had my first one-on-one paid training on Facebook ads. By April, in the heat of the global lockdown to contain the spread of COVID-19, our e-commerce took a hit due to delayed shipping from China.

Literally, we lost everything!

Then, There’s An Opportunity

In June of 2020, a friend called me with an opportunity to run Facebook ads for a client. Even though my first experience in 2019 did not end well, after my client failed to pay my balance because of some personal issues.

I got my second paying client and the products were mostly mid to high ticket fitness and gym equipment priced between ₦50,000 and above ₦300,000.

Between June 15, when we launched the first campaign and, October 4, when I did a Zoom call with my Coach, we had recorded a gross sale of over ₦50 million.

We ended the year with a gross sales total in the range of ₦60-65 million with an approximated ad spend of $7,000 at the prevailing inter-currency exchange rate of the period.

I have been oppotuned to run Facebook ads for Sposh Travels & Tours, Billion Obi, among others.

My experience with e-commerce and affiliate exposed me to diverse digital marketing skills, tools and platforms. Social media advertising, PPC advertising, native advertising, funnel design, email marketing, and more.

I have also designed WordPress-based websites like nakatar.com, nizanaexclusive.com, and a few others.

Advertising Agency Or Digital Marketing Agency?

I thought about starting an advertising agency. 

Eventually, transforming into a fullstack digital marketing agency became the idea in late-October of 2020, an idea which eventually led to my enrolment with Tobi Asehinde’s Digital Marketing Skill Institute or DMSI in March 2022.

PaidTraffik was born to help businesses and brands boost their online presence using diverse digital marketing channels and strategies. To achieve this, I work with a team of brilliant and dynamic experts who have years of experience working with clients in different niches.